1. Introduction
Horeb African Store is a trading name of HOREB LIMITED (“we,” “us,” or “our”), ICO Registration Reference: ZB660214, registered on 07 March 2024.
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you shop with us, visit our website at horebafricanstore.co.uk, or interact with us in any way.
Please read this policy carefully. By using our website or placing an order, you confirm that you have read and understood how we handle your personal data.
2. Information We Collect
We may collect and process the following personal data about you:
Personal Identification Information: Your name, email address, phone number, and delivery/billing address.
Order and Transaction Information: Details of products you have purchased, order history, delivery preferences, and payment records.
Financial Information Payment details processed securely through our payment provider. We do not store full card details on our systems.
Account Information Username, password and preferences if you create an account on our website.
Technical Data: IP address, browser type, operating system, pages visited, and website usage data collected via cookies and analytics tools.
Marketing and Communications Data: Your preferences for receiving marketing emails, promotions, and updates from us.
3. How We Collect Your Data
We collect your data in the following ways:
Directly from you when you place an order, create an account, contact us, subscribe to our newsletter, or fill in any form on our website.
Automatically, when you visit our website, we collect technical data through cookies and similar tracking technologies.
Third parties, when we may receive data from payment processors, delivery partners, or analytics providers in the course of fulfilling your order.
4. How We Use Your Data
We use your personal data to:
- Process and fulfil your orders, including arranging delivery to your address
- Send you order confirmations, updates, and delivery notifications
- Manage your customer account and purchase history
- Process payments and maintain accurate financial records
- Respond to your enquiries and provide customer support
- Improve our website, products, and shopping experience
- Send you marketing communications about offers, new products, and promotions (only with your consent)
- Comply with our legal and regulatory obligations
- Prevent fraud and protect the security of our business and customers
5. Legal Basis for Processing Your Data
Under UK GDPR, we process your personal data on the following legal bases:
- Contractual necessity to process your order and deliver your products
- Legal compliance to meet our obligations under UK law, including financial record-keeping
- Legitimate interests to improve our services, protect our business, and maintain customer relationships
- Consent where you have explicitly opted in to receive marketing communications from us
6. Data Sharing and Third Parties
We do not sell your personal data to any third party.
We may share your data with trusted third parties only where necessary, including:
- Delivery and logistics partners to fulfil and track your orders
- Payment processors to securely handle your transactions
- IT and website service providers to operate and maintain our website
- Accountants and legal advisors for financial and compliance purposes
- Regulatory authorities were required by law
All third parties we work with are required to handle your data securely and in accordance with UK data protection law.
7. Data Retention
We retain your personal data only for as long as is necessary for the purposes it was collected, or as required by law.
- Order and customer records are retained for up to 6 years for legal and accounting purposes
- Marketing consent records are kept until you withdraw your consent
- Technical and analytics data is retained in line with our analytics provider’s data retention settings
When your data is no longer required, it is securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to access to request a copy of the personal data we hold about you
- Right to rectification to request correction of any inaccurate or incomplete data
- Right to erasure to request deletion of your personal data, subject to legal obligations
- Right to restrict processing to request that we limit how we use your data
- Right to object to the processing of your data for marketing purposes
- Right to data portability to request your data in a portable, machine-readable format
- Right to withdraw consent where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at: info@horebafricanstore.co.uk
We will respond to all requests within 30 days in line with UK GDPR requirements.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, accidental loss, disclosure, or destruction.
All payment transactions on our website are encrypted and processed securely. However, please note that no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Cookies
Our website uses cookies to enhance your browsing and shopping experience. Cookies help us remember your preferences, analyse how our website is used, and deliver relevant content.
You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the shopping cart and checkout process.
For full details, please refer to our Cookie Policy.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.
12. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us, and we will delete it promptly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website, and the effective date at the top of this page will be updated accordingly.
We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Horeb African Store (trading as Horeb Limited)
- 124 City Road, London, E1V 2NX, United Kingdom
- info@horebafricanstore.co.uk
- +4407399720851